Updated: Oct 8, 2020
Businesses are acting fast to make the relevant changes required when easing back into trading after a peak of the COVID-19 pandemic. In this article, we are going to take a look into what some specific corporate video marketing formats can do to help you and your business settle into 'the new norm'.
For many businesses, corporate video marketing is one of the most valuable ways of advertising services and products online. In the modern world, there is a greater online audience than ever before, and businesses can tap into this valuable potential customer base by hiring a corporate videographer to market themselves with a company video. Some examples of the specific types of corporate video marketing that can help your company are:
Explainer Corporate Video
Product / Premises Advertisement
Corporate Documentary and Testimonial
Changes to brand and trading methods
Why chose video marketing now?
Studies show 80% of consumers have consumed more content since the coronavirus outbreak than they did before. In addition to this, it is estimated that 82% of all consumer content will be video by 2022 (Forbes). Incorporating more corporate video marketing into your business's marketing strategy as soon as possible is a great way to get ahead of the curve securing the future of any business's online presence.
51.9% of marketing professionals worldwide name video as the type of content with the best return on investment (ROI). (HubSpot)
1. Explainer Corporate Video
Explainer or 'demonstration of product' videos have shown to be an extremely effective tool in delivering valuable information to a viewer. In a post-COVID-19 world, many businesses will be looking to make changes to how they deliver services or products to their clients. An explainer corporate video is a great way to show your customers any new safety measures you have implemented, as well as to inform them of any changes to how you will be providing your service in the future.
Another form of instructional videos that could be valuable to your company are Training Videos. Producing training videos that combine visuals with text to educate your employees on new health and safety measures that you are implementing to operate safely in a COVID-19 world is the best way to ensure that the valuable new information is understood. One study found that when you pair images with information, “people retain 65% of the information three days later, as opposed to just 10% with text alone.”(BrainRules).
2. Product and Premises Advertisement
We love working on creative corporate product videos to help clients promote a specific product they have. The intended platform for a corporate product video more often than not is social media. Most companies will have some level of following on their social media pages, and showcasing your products in an innovative and visually pleasing way is a great method to ensure your customers keep coming back to you. 90% of people say videos help them to make a purchasing decision (SocialMediaToday) and having a video that is both creative and professional to advertise your product will reinforce this.
A recent study has shown that viewers are 85% more likely to purchase a product after viewing a product video (BigWaveMedia). It is apparent that seeing a product in a corporate video greatly improves its value to a potential customer. In modern times, people are spending less time browsing the aisles of a shop and more time scrolling through social media feeds, and this trend towards online browsing will increase in a COVID-19 world. For this reason, it is important to put your product in front of this audience of scrollers, and a creative corporate product promotional video is the best way to do that.
Using this creative style of a promotional video is also a great way to advertise your premises. Many businesses will be making changes to the layout of their premises and start implementing new health and safety measures such as one way systems and clear screens at checkouts. Advertising that you are operating safely and in compliance with new COVID-19 regulations will put your potential customers at ease and make it easier for you to stand out against your competitors. We believe one of the most effective ways to do this could be through a short creative corporate promotional video.
3. Corporate Documentary and Testimonial
Documenting yourself and your business is a great way of utilizing video marketing in a way that can fully explore everything you have to offer in as much or as little detail as you see fit. Corporate documentaries can be a great way of putting your personality at the forefront of your business itself allowing you to essentially be the center of your own specially designed news report.
The main benefits of the Corporate Documentary format are:
You can speak directly to your potential clients about what makes your business special.
A documentary is a great way to get your brand recognized and increase your client base.
If stories are universally appealing to audiences, a short film or documentary-style video offers a bigger and better vehicle for delivering them than a traditional short-form video. (SmallFilms)
Testimonial videos use a lot of the same elements of a corporate documentary format, but instead, give you a chance to show new potential clients what your past customers thought of your work. In the same way that a documentary can offer insight into your company, a testimonial video can be a great tool to persuade your target customers to make a purchasing decision.
The main benefits of the testimonial video format are:
Showcase your professional service using direct real client feedback
Potential customers will be more likely to trust your company if they hear about how great it is from previous clients.
72% of consumers say positive testimonial videos and reviews increase their trust in business (Big Commerce)
See an example of what documentary film production can do for your business below.
4. Changes to Brand and Trading Methods
Of course, not all forms of corporate video marketing need to be as traditional as the formats we've talked about so far. If we again consider the social media driven world that we live in we can understand that video marketing can take on a variety of forms and still be effective.
...more people are seeing ads. Statistics suggest that this is because of the rise of video and Story format ads, which generally do well with attracting impressions and engagement. (HootSuite)
Below is an example of an animated motion graphics advert that we produced to advertise our own business during the COVID-19 pandemic. We felt it was important to let our customers know that we were still operating, and to show the different services we could provide in order to help them during these times. These kinds of adverts can be accompanied by a text post to talk directly to your customers, and the square format ensures that this text is viewable on smartphones whilst also viewing the video advert.
The main benefit of this kind of corporate video marketing is that it requires no-shoot days and as a result has a very quick turnaround time. We can use previously recorded footage to show off the best parts of business alongside motion graphics and carefully worded text to create an impactful and effective social media advert.
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Joe Gist & William Wade